{"title":"Starter Protocol","description":"\u003cp\u003eNew to mushroom supplements? Start with any two products and build your protocol from there. Every journey starts with a single step.\u003c\/p\u003e","products":[{"product_id":"mushroom-gummies-new","title":"Pilly Labs Mushroom Gummies with 10 Functional Mushrooms (Vegan, Raspberry Flavor)","description":"\u003c!-- Pilly Labs | Mushroom Gummies 10-Blend PDP --\u003e\n\u003c!-- Mission: Daily Baseline | MBK Master System v2.9 | FTC\/FDA\/DSHEA Compliant --\u003e\n\u003c!-- WordPress HTML — Genesis-compatible inline styles — No horizontal dividers --\u003e\n\n\u003c!-- ========== 1. HERO SECTION ========== --\u003e\n\u003cdiv style=\"max-width:900px; margin:0 auto; padding:40px 20px 0; font-family:'Montserrat', Arial, sans-serif; color:#000; line-height:1.7;\"\u003e\n\n  \u003ch1 style=\"font-family:'Archivo', 'Montserrat', Arial, sans-serif; font-weight:600; font-size:2.2em; margin-bottom:8px; color:#000;\"\u003e\n    Your Daily Mushroom Foundation — Pilly Labs Mushroom Gummies\n  \u003c\/h1\u003e\n\n  \u003cp style=\"font-size:1.15em; color:#333; margin-bottom:24px;\"\u003e\n    Ten functional mushrooms. One raspberry gummy. The simplest way to make mushrooms part of your everyday routine.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"margin-bottom:32px;\"\u003e\n    \u003ca href=\"\/cart\/add?id=47671122624766\" style=\"display:inline-block; background:rgb(103,173,69); color:#fff; font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.1em; padding:14px 36px; text-decoration:none;\"\u003eAdd to Cart — $47.99\u003c\/a\u003e\n    \u003cspan style=\"display:inline-block; margin-left:16px; color:#555; font-size:0.95em;\"\u003eSubscribe \u0026amp; Save: $40.79\/bottle\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"display:flex; flex-wrap:wrap; gap:16px; margin-bottom:36px;\"\u003e\n    \u003cspan style=\"background:#f4f4f4; padding:8px 16px; font-size:0.85em; color:#333;\"\u003e30-Day Satisfaction Guarantee\u003c\/span\u003e\n    \u003cspan style=\"background:#f4f4f4; padding:8px 16px; font-size:0.85em; color:#333;\"\u003eFree Shipping on Orders Over $99\u003c\/span\u003e\n    \u003cspan style=\"background:#f4f4f4; padding:8px 16px; font-size:0.85em; color:#333;\"\u003eFull Ingredient Transparency\u003c\/span\u003e\n    \u003cspan style=\"background:#f4f4f4; padding:8px 16px; font-size:0.85em; color:#333;\"\u003e10:1 Fruiting Body Extracts\u003c\/span\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 2. THE MOMENT (Emotional Bridge) ========== --\u003e\n\n  \u003cdiv style=\"background:#f9faf7; border-left:4px solid rgb(103,173,69); padding:24px 28px; margin-bottom:36px; \"\u003e\n    \u003cp style=\"font-size:1.08em; color:#222; margin:0; font-style:italic;\"\u003e\n      You've read the articles. You've seen lion's mane, reishi, and chaga everywhere. You know mushrooms belong in your routine — you just don't want ten separate bottles on your counter. This is the one gummy that puts them all in one place. Pop it with breakfast. Done for the day.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 3. WHAT'S IN IT (Ingredient Spotlight) ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    What's Inside: 10 Functional Mushrooms\n  \u003c\/h2\u003e\n\n  \u003cp style=\"color:#333; margin-bottom:8px;\"\u003e\n    Every serving delivers 10:1 fruiting body extracts — meaning the whole mushroom, concentrated. No mycelium-on-grain fillers. No proprietary blends hiding the amounts.\n  \u003c\/p\u003e\n\n  \u003c!-- Tier 1 Ingredients — Strongest Evidence --\u003e\n  \u003cdiv style=\"margin-bottom:28px;\"\u003e\n    \u003ch3 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.15em; color:rgb(103,173,69); margin-bottom:8px;\"\u003e\n      The Standouts\n    \u003c\/h3\u003e\n\n    \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:20px; margin-bottom:12px;\"\u003e\n      \u003cp style=\"margin:0 0 6px; font-weight:700; color:#000;\"\u003eLion's Mane \u003cspan style=\"font-weight:400; color:#666;\"\u003e(Hericium erinaceus)\u003c\/span\u003e\u003c\/p\u003e\n      \u003cp style=\"margin:0; color:#444; font-size:0.95em;\"\u003e\n        The most-studied functional mushroom for cognitive support. Small human trials suggest lion's mane may support focus and mental clarity as part of a daily routine. Often called \"your brain's favorite mushroom\" in the functional wellness community.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:20px; margin-bottom:12px;\"\u003e\n      \u003cp style=\"margin:0 0 6px; font-weight:700; color:#000;\"\u003eShiitake \u003cspan style=\"font-weight:400; color:#666;\"\u003e(Lentinula edodes)\u003c\/span\u003e\u003c\/p\u003e\n      \u003cp style=\"margin:0; color:#444; font-size:0.95em;\"\u003e\n        One of the few functional mushrooms with human data on immune marker support. Shiitake has been part of culinary and wellness traditions for centuries and is commonly included in broad-spectrum mushroom formulas.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Tier 2 Ingredient --\u003e\n  \u003cdiv style=\"margin-bottom:28px;\"\u003e\n    \u003ch3 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.15em; color:rgb(103,173,69); margin-bottom:8px;\"\u003e\n      Active Lifestyle Support\n    \u003c\/h3\u003e\n\n    \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:20px; margin-bottom:12px;\"\u003e\n      \u003cp style=\"margin:0 0 6px; font-weight:700; color:#000;\"\u003eCordyceps \u003cspan style=\"font-weight:400; color:#666;\"\u003e(Cordyceps militaris)\u003c\/span\u003e\u003c\/p\u003e\n      \u003cp style=\"margin:0; color:#444; font-size:0.95em;\"\u003e\n        Traditionally valued for vitality and active lifestyle support. Human research is mixed but growing — cordyceps is commonly included in mushroom routines by people with active lifestyles.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Tier 3 Ingredients — Traditional Use --\u003e\n  \u003cdiv style=\"margin-bottom:28px;\"\u003e\n    \u003ch3 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.15em; color:rgb(103,173,69); margin-bottom:8px;\"\u003e\n      The Traditional Wellness Blend\n    \u003c\/h3\u003e\n\n    \u003cp style=\"color:#444; font-size:0.95em; margin-bottom:12px;\"\u003e\n      These mushrooms have been traditionally valued in wellness practices across multiple cultures. They are commonly included in broad-spectrum mushroom routines for everyday wellness support:\n    \u003c\/p\u003e\n\n    \u003cdiv style=\"display:flex; flex-wrap:wrap; gap:8px; margin-bottom:16px;\"\u003e\n      \u003cspan style=\"background:#f0f7ec; padding:8px 16px; font-size:0.9em; color:#333; border:1px solid #d4e8cb;\"\u003eReishi \u003cem style=\"color:#777;\"\u003e(Ganoderma lucidum)\u003c\/em\u003e\u003c\/span\u003e\n      \u003cspan style=\"background:#f0f7ec; padding:8px 16px; font-size:0.9em; color:#333; border:1px solid #d4e8cb;\"\u003eChaga \u003cem style=\"color:#777;\"\u003e(Inonotus obliquus)\u003c\/em\u003e\u003c\/span\u003e\n      \u003cspan style=\"background:#f0f7ec; padding:8px 16px; font-size:0.9em; color:#333; border:1px solid #d4e8cb;\"\u003eMaitake \u003cem style=\"color:#777;\"\u003e(Grifola frondosa)\u003c\/em\u003e\u003c\/span\u003e\n      \u003cspan style=\"background:#f0f7ec; padding:8px 16px; font-size:0.9em; color:#333; border:1px solid #d4e8cb;\"\u003eTurkey Tail \u003cem style=\"color:#777;\"\u003e(Trametes versicolor)\u003c\/em\u003e\u003c\/span\u003e\n      \u003cspan style=\"background:#f0f7ec; padding:8px 16px; font-size:0.9em; color:#333; border:1px solid #d4e8cb;\"\u003eWhite Button \u003cem style=\"color:#777;\"\u003e(Agaricus bisporus)\u003c\/em\u003e\u003c\/span\u003e\n      \u003cspan style=\"background:#f0f7ec; padding:8px 16px; font-size:0.9em; color:#333; border:1px solid #d4e8cb;\"\u003eBlack Fungus \u003cem style=\"color:#777;\"\u003e(Auricularia auricula)\u003c\/em\u003e\u003c\/span\u003e\n      \u003cspan style=\"background:#f0f7ec; padding:8px 16px; font-size:0.9em; color:#333; border:1px solid #d4e8cb;\"\u003eRoyal Sun Agaricus \u003cem style=\"color:#777;\"\u003e(Agaricus blazei)\u003c\/em\u003e\u003c\/span\u003e\n    \u003c\/div\u003e\n\n    \u003cp style=\"color:#555; font-size:0.9em; font-style:italic;\"\u003e\n      Long used in functional mushroom traditions worldwide. Part of a broad-spectrum approach to daily mushroom intake.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 4. WHAT TO EXPECT ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    What to Expect\n  \u003c\/h2\u003e\n\n  \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:24px; margin-bottom:36px;\"\u003e\n    \u003cp style=\"margin:0 0 12px; color:#333;\"\u003e\n      \u003cstrong\u003eWeek 1:\u003c\/strong\u003e You're building the habit. Most people notice the raspberry flavor is better than expected. The real goal this week is consistency.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0 0 12px; color:#333;\"\u003e\n      \u003cstrong\u003eWeeks 2–4:\u003c\/strong\u003e Some customers report subtle shifts in how they feel day-to-day. Individual responses to functional mushroom products vary substantially — the key is sticking with the routine.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0 0 12px; color:#333;\"\u003e\n      \u003cstrong\u003eMonth 2+:\u003c\/strong\u003e This is where the daily habit pays off. Mushroom routines are best experienced over time as part of a consistent wellness practice.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0; color:#777; font-size:0.9em; font-style:italic;\"\u003e\n      Individual results vary. Best experienced as part of a daily routine alongside a balanced diet and healthy lifestyle.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 5. HOW TO USE (Ritual Integration) ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    How to Use\n  \u003c\/h2\u003e\n\n  \u003cdiv style=\"background:#f9faf7; padding:24px; margin-bottom:36px;\"\u003e\n    \u003cp style=\"margin:0 0 8px; color:#222; font-size:1.05em;\"\u003e\n      \u003cstrong\u003eTake 1–2 gummies daily\u003c\/strong\u003e with or without food.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0 0 8px; color:#444;\"\u003e\n      Most people take them with breakfast — right next to their coffee, water, or morning smoothie. Make it the thing you do before your day starts. That's the ritual.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0; color:#444;\"\u003e\n      \u003cstrong\u003eTip:\u003c\/strong\u003e Keep the bottle next to whatever you reach for first in the morning. Visibility builds consistency.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 6. WHO THIS IS FOR (Customer Mirror) ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    This Is for You If…\n  \u003c\/h2\u003e\n\n  \u003cdiv style=\"margin-bottom:36px;\"\u003e\n    \u003cdiv style=\"display:flex; align-items:flex-start; margin-bottom:12px;\"\u003e\n      \u003cspan style=\"color:rgb(103,173,69); font-size:1.3em; margin-right:12px; line-height:1.4;\"\u003e—\u003c\/span\u003e\n      \u003cp style=\"margin:0; color:#333;\"\u003eYou've been curious about functional mushrooms but don't want to manage multiple powders, tinctures, or capsules. You want one thing that covers the bases.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex; align-items:flex-start; margin-bottom:12px;\"\u003e\n      \u003cspan style=\"color:rgb(103,173,69); font-size:1.3em; margin-right:12px; line-height:1.4;\"\u003e—\u003c\/span\u003e\n      \u003cp style=\"margin:0; color:#333;\"\u003eYou already take supplements and want to add a broad-spectrum mushroom blend to your daily routine without overthinking it.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex; align-items:flex-start; margin-bottom:12px;\"\u003e\n      \u003cspan style=\"color:rgb(103,173,69); font-size:1.3em; margin-right:12px; line-height:1.4;\"\u003e—\u003c\/span\u003e\n      \u003cp style=\"margin:0; color:#333;\"\u003eYou value ingredient transparency — you want to know exactly what's in the bottle, how much, and where it comes from.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 7. SAFETY BLOCK (Required) ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    Supplement Facts \u0026amp; Safety\n  \u003c\/h2\u003e\n\n  \u003c!-- Supplement Facts Table --\u003e\n  \u003ctable style=\"width:100%; max-width:420px; border-collapse:collapse; margin-bottom:20px; font-size:0.92em; border:2px solid #000;\"\u003e\n    \u003cthead\u003e\n      \u003ctr\u003e\n        \u003ctd colspan=\"2\" style=\"padding:10px 12px; font-weight:700; font-size:1.3em; border-bottom:8px solid #000; font-family:'Archivo','Montserrat',Arial,sans-serif;\"\u003eSupplement Facts\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd colspan=\"2\" style=\"padding:6px 12px; font-size:0.9em; border-bottom:1px solid #000;\"\u003eServing Size: 2 Gummies  |  Servings Per Container: 30\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background:#f4f4f4;\"\u003e\n        \u003ctd style=\"padding:6px 12px; font-weight:700; border-bottom:2px solid #000;\"\u003eIngredient\u003c\/td\u003e\n        \u003ctd style=\"padding:6px 12px; font-weight:700; text-align:right; border-bottom:2px solid #000;\"\u003eAmount Per Serving\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/thead\u003e\n    \u003ctbody\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eLion's Mane Extract (10:1, fruiting body)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eReishi Extract (10:1, fruiting body)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eChaga Extract (10:1, fruiting body)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eCordyceps Extract (10:1, fruiting body)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eShiitake Extract (10:1, fruiting body)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eMaitake Extract (10:1, fruiting body)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eTurkey Tail Extract (10:1, fruiting body)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eWhite Button Mushroom Extract (10:1)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eBlack Fungus Extract (10:1)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #000;\"\u003eRoyal Sun Agaricus Extract (10:1)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #000;\"\u003e200 mg\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003c\/tbody\u003e\n    \u003ctfoot\u003e\n      \u003ctr\u003e\u003ctd colspan=\"2\" style=\"padding:8px 12px; font-size:0.85em; color:#555;\"\u003e\n\u003cstrong\u003eOther Ingredients:\u003c\/strong\u003e Organic Cane Sugar, Tapioca Syrup, Water, Citrus Pectin, Natural Raspberry Flavor, Citric Acid, Sodium Citrate, Organic Fruit \u0026amp; Vegetable Juice (for color).\u003c\/td\u003e\u003c\/tr\u003e\n    \u003c\/tfoot\u003e\n  \u003c\/table\u003e\n\n  \u003cdiv style=\"background:#fff8f0; border:1px solid #f0dcc0; padding:20px; margin-bottom:16px;\"\u003e\n    \u003cp style=\"margin:0 0 10px; font-weight:700; color:#333;\"\u003eImportant Safety Information\u003c\/p\u003e\n    \u003cul style=\"margin:0; padding-left:20px; color:#444; font-size:0.95em;\"\u003e\n      \u003cli style=\"margin-bottom:6px;\"\u003eConsult your healthcare provider before use if you are pregnant, nursing, taking medication, or have a medical condition.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:6px;\"\u003eIf you take anticoagulant or blood-thinning medication, consult your healthcare provider before use — some mushroom species may interact with these medications.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:6px;\"\u003eIf you take medication for blood sugar management, consult your healthcare provider before use.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:6px;\"\u003eChaga contains oxalates. Individuals with a history of kidney stones or oxalate-related conditions should consult a healthcare provider before use.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:0;\"\u003eKeep out of reach of children. Store in a cool, dry place.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background:#f4f4f4; padding:16px 20px; margin-bottom:36px;\"\u003e\n    \u003cp style=\"margin:0; font-size:0.88em; color:#666;\"\u003e\n      \u003cstrong\u003e*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/strong\u003e\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 8. RESEARCH \u0026 REFERENCES (Expandable) ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    Research \u0026amp; References\n  \u003c\/h2\u003e\n\n  \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:24px; margin-bottom:36px;\"\u003e\n    \u003cp style=\"margin:0 0 16px; color:#333; font-size:0.95em;\"\u003e\n      Pilly Labs ingredients have been studied in the following peer-reviewed research. These citations reference ingredient-level studies — not clinical trials on this finished product formula.\n    \u003c\/p\u003e\n\n    \u003cp style=\"margin:0 0 8px; font-weight:700; color:#000;\"\u003eLion's Mane \u0026amp; Cognitive Support\u003c\/p\u003e\n    \u003cul style=\"margin:0 0 16px; padding-left:20px; color:#444; font-size:0.9em;\"\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eMori K, et al. \"Improving effects of the mushroom Yamabushitake (Hericium erinaceus) on mild cognitive impairment.\" \u003cem\u003ePhytother Res.\u003c\/em\u003e 2009;23(3):367-372.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eSaitsu Y, et al. \"Improvement of cognitive functions by oral intake of Hericium erinaceus.\" \u003cem\u003eBiomed Res.\u003c\/em\u003e 2019;40(4):125-131.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eLi IC, et al. \"Erinacine A-enriched Hericium erinaceus mycelia pilot double-blind placebo-controlled study on cognitive function.\" \u003cem\u003eFront Aging Neurosci.\u003c\/em\u003e 2020;12:155. \u003cspan style=\"color:#888;\"\u003e[Note: Mycelia-based study; included for ingredient context only. This citation does not represent a claim about our product.]\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cp style=\"margin:0 0 8px; font-weight:700; color:#000;\"\u003eShiitake \u0026amp; Immune Marker Support\u003c\/p\u003e\n    \u003cul style=\"margin:0 0 16px; padding-left:20px; color:#444; font-size:0.9em;\"\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eDai X, et al. \"Consuming Lentinula edodes (Shiitake) mushrooms daily improves human immunity.\" \u003cem\u003eJ Am Coll Nutr.\u003c\/em\u003e 2015;34(6):478-487.\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cp style=\"margin:0 0 8px; font-weight:700; color:#000;\"\u003eCordyceps \u0026amp; Vitality\u003c\/p\u003e\n    \u003cul style=\"margin:0 0 16px; padding-left:20px; color:#444; font-size:0.9em;\"\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eHirsch KR, et al. \"Cordyceps militaris improves tolerance to high-intensity exercise after acute and chronic supplementation.\" \u003cem\u003eJ Diet Suppl.\u003c\/em\u003e 2017;14(1):42-53.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003e\u003cspan style=\"color:#888;\"\u003e[Note: Human data on cordyceps is mixed. Results may not generalize to all populations or dose formats.]\u003c\/span\u003e\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cp style=\"margin:0 0 8px; font-weight:700; color:#000;\"\u003eReishi, Chaga, Maitake, Turkey Tail \u0026amp; Traditional Use\u003c\/p\u003e\n    \u003cul style=\"margin:0 0 16px; padding-left:20px; color:#444; font-size:0.9em;\"\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eThese mushrooms have been traditionally valued in wellness practices across East Asian, Siberian, and North American indigenous traditions. Modern research is ongoing but limited in human clinical settings for these species at dietary supplement doses.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eWasser SP. \"Medicinal mushroom science: Current perspectives, advances, evidences, and challenges.\" \u003cem\u003eBiomed J.\u003c\/em\u003e 2014;37(6):345-356. \u003cspan style=\"color:#888;\"\u003e[Review article — general context.]\u003c\/span\u003e\n\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cp style=\"margin:0; color:#888; font-size:0.85em; font-style:italic;\"\u003e\n      Citations provided for ingredient-level education. This finished product has not been independently evaluated in clinical trials. Individual results may vary.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== BOTTOM CTA ========== --\u003e\n\n  \u003cdiv style=\"text-align:center; padding:32px 0 16px; margin-bottom:24px;\"\u003e\n    \u003cp style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.3em; color:#000; margin-bottom:16px;\"\u003e\n      One gummy. Ten mushrooms. Your daily mushroom foundation.\n    \u003c\/p\u003e\n    \u003ca href=\"\/cart\/add?id=47671122624766\" style=\"display:inline-block; background:rgb(103,173,69); color:#fff; font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.1em; padding:14px 40px; text-decoration:none;\"\u003eAdd to Cart — $47.99\u003c\/a\u003e\n    \u003cp style=\"color:#555; font-size:0.95em; margin-top:12px;\"\u003eSubscribe \u0026amp; Save: \u003cstrong\u003e$40.79\/bottle\u003c\/strong\u003e (15% off)  |  Free shipping over $99\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== DSHEA DISCLAIMER (Required) ========== --\u003e\n\n  \u003cdiv style=\"border-top:1px solid #e0e0e0; padding-top:20px; margin-top:24px; margin-bottom:40px;\"\u003e\n    \u003cp style=\"margin:0; font-size:0.82em; color:#888; text-align:center;\"\u003e\n      *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before beginning any supplement regimen. Individual results may vary.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c!-- ========== EXIT-INTENT POPUP (Email Capture — 15% Off) ========== --\u003e\n\u003c!--\n  IMPLEMENTATION NOTE: This is the HTML\/CSS\/JS structure for the exit-intent popup.\n  When Klaviyo is set up, replace the form placeholder with the Klaviyo embedded form.\n  The JavaScript handles: exit-intent detection, 30-day cookie (show once per visitor),\n  close button, and overlay click-to-close.\n--\u003e\n\n\u003cdiv id=\"pilly-exit-popup\" style=\"display:none; position:fixed; top:0; left:0; width:100%; height:100%; background:rgba(0,0,0,0.6); z-index:99999; justify-content:center; align-items:center; font-family:'Montserrat',Arial,sans-serif;\"\u003e\n  \u003cdiv style=\"position:relative; background:white; max-width:480px; width:90%; padding:40px 36px; text-align:center; animation:pillyPopIn 0.3s ease-out;\"\u003e\n\n    \u003c!-- Close Button --\u003e\n    \u003cbutton onclick=\"closePillyPopup()\" style=\"position:absolute; top:12px; right:16px; background:none; border:none; font-size:24px; color:#999; cursor:pointer; padding:4px 8px; line-height:1;\"\u003e×\u003c\/button\u003e\n\n    \u003c!-- Green accent bar --\u003e\n    \u003cdiv style=\"width:60px; height:4px; background:rgb(103,173,69); margin:0 auto 24px;\"\u003e\u003c\/div\u003e\n\n    \u003ch3 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:24px; color:#0d0d0d; margin:0 0 8px;\"\u003eNot ready yet?\u003c\/h3\u003e\n    \u003cp style=\"font-size:22px; font-weight:600; color:rgb(103,173,69); margin:0 0 16px;\"\u003eTake 15% off your first order.\u003c\/p\u003e\n    \u003cp style=\"font-size:14px; color:#666; line-height:1.6; margin:0 0 24px;\"\u003eWe'll send your discount code plus a quick guide to choosing the right mushroom routine for your goals.\u003c\/p\u003e\n\n    \u003c!-- Klaviyo form placeholder --\u003e\n    \u003cdiv class=\"klaviyo-form-placeholder\" data-form=\"exit-intent-15off\"\u003e\n      \u003cinput type=\"email\" id=\"pilly-exit-email\" placeholder=\"Your email address\" style=\"display:block; width:100%; box-sizing:border-box; font-family:'Montserrat',Arial,sans-serif; font-size:15px; padding:14px 20px; border:2px solid #e0e0e0; margin-bottom:12px; outline:none; text-align:center; transition:border-color 0.2s;\" onfocus=\"this.style.borderColor='rgb(103,173,69)'\" onblur=\"this.style.borderColor='#e0e0e0'\"\u003e\n      \u003cbutton onclick=\"submitPillyPopup()\" style=\"display:block; width:100%; font-family:'Montserrat',Arial,sans-serif; font-weight:600; font-size:16px; color:white; background:rgb(103,173,69); border:none; padding:14px 24px; cursor:pointer; transition:opacity 0.2s;\" onmouseover=\"this.style.opacity='0.9'\" onmouseout=\"this.style.opacity='1'\"\u003eSend My 15% Off Code\u003c\/button\u003e\n    \u003c\/div\u003e\n\n    \u003cp style=\"font-size:12px; color:#aaa; margin:16px 0 0;\"\u003eNo spam, ever. Unsubscribe anytime.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n  @keyframes pillyPopIn {\n    from { opacity: 0; transform: scale(0.9) translateY(20px); }\n    to { opacity: 1; transform: scale(1) translateY(0); }\n  }\n\u003c\/style\u003e\n\n\u003cscript\u003e\n(function() {\n  \/\/ Exit-intent popup — shows once per visitor per 30 days\n  var COOKIE_NAME = 'pilly_exit_shown';\n  var COOKIE_DAYS = 30;\n\n  function getCookie(name) {\n    var match = document.cookie.match(new RegExp('(^| )' + name + '=([^;]+)'));\n    return match ? match[2] : null;\n  }\n\n  function setCookie(name, value, days) {\n    var d = new Date();\n    d.setTime(d.getTime() + (days * 24 * 60 * 60 * 1000));\n    document.cookie = name + '=' + value + ';expires=' + d.toUTCString() + ';path=\/';\n  }\n\n  function showPopup() {\n    var popup = document.getElementById('pilly-exit-popup');\n    if (popup) {\n      popup.style.display = 'flex';\n      setCookie(COOKIE_NAME, '1', COOKIE_DAYS);\n    }\n  }\n\n  \/\/ Exit intent: mouse leaves viewport at top\n  if (!getCookie(COOKIE_NAME)) {\n    document.addEventListener('mouseleave', function(e) {\n      if (e.clientY \u003c 5) {\n        showPopup();\n        \/\/ Remove listener after showing once\n        document.removeEventListener('mouseleave', arguments.callee);\n      }\n    });\n  }\n\n  \/\/ Close popup\n  window.closePillyPopup = function() {\n    document.getElementById('pilly-exit-popup').style.display = 'none';\n  };\n\n  \/\/ Click overlay to close\n  document.getElementById('pilly-exit-popup').addEventListener('click', function(e) {\n    if (e.target === this) closePillyPopup();\n  });\n\n  \/\/ Form submit placeholder (Klaviyo will replace this)\n  window.submitPillyPopup = function() {\n    var email = document.getElementById('pilly-exit-email').value;\n    if (email \u0026\u0026 email.indexOf('@') \u003e -1) {\n      \/\/ When Klaviyo is integrated, this will be handled by Klaviyo's form\n      \/\/ For now, show a success message\n      var form = document.querySelector('.klaviyo-form-placeholder[data-form=\"exit-intent-15off\"]');\n      form.innerHTML = '\u003cp style=\"font-size:18px; font-weight:600; color:rgb(103,173,69); margin:20px 0;\"\u003eCheck your inbox!\u003c\/p\u003e\u003cp style=\"font-size:14px; color:#666;\"\u003eYour 15% off code is on its way. Use code \u003cstrong\u003eWELCOME20\u003c\/strong\u003e at checkout.\u003c\/p\u003e';\n    }\n  };\n})();\n\u003c\/script\u003e\n\n\u003c!-- END Pilly Labs Mushroom Gummies 10-Blend PDP --\u003e","brand":"Pilly Labs","offers":[{"title":"1 Bottle","offer_id":47671122624766,"sku":"VTL4MUSH-1","price":47.99,"currency_code":"USD","in_stock":true},{"title":"2 Bottles","offer_id":47671122657534,"sku":"VTL4MUSH-2","price":89.98,"currency_code":"USD","in_stock":true},{"title":"3 Bottles","offer_id":47671122690302,"sku":"VTL4MUSH-3","price":125.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3930\/8542\/files\/1767672884078-generated-label-image-0.jpg?v=1767687175"},{"product_id":"premium-mushroom-coffee-medium-roast","title":"Pilly Labs Premium Mushroom Coffee with Lion's Mane and Chaga (Medium Roast)","description":"\u003c!-- Pilly Labs | Premium Mushroom Coffee PDP --\u003e\n\u003c!-- Mission: Morning Focus | MBK Master System v2.9 | FTC\/FDA\/DSHEA Compliant --\u003e\n\u003c!-- WordPress HTML — Genesis-compatible inline styles --\u003e\n\n\u003c!-- ========== 1. HERO SECTION ========== --\u003e\n\u003cdiv style=\"max-width:900px; margin:0 auto; padding:40px 20px 0; font-family:'Montserrat', Arial, sans-serif; color:#000; line-height:1.7;\"\u003e\n\n  \u003ch1 style=\"font-family:'Archivo', 'Montserrat', Arial, sans-serif; font-weight:600; font-size:2.2em; margin-bottom:8px; color:#000;\"\u003e\n    Start Sharp. Stay Sharp. — Premium Mushroom Coffee\n  \u003c\/h1\u003e\n\n  \u003cp style=\"font-size:1.15em; color:#333; margin-bottom:24px;\"\u003e\n    Lion's mane. Chaga. Single-origin Arabica. Your morning ritual, upgraded — not replaced.\n  \u003c\/p\u003e\n\n  \u003cdiv style=\"margin-bottom:32px;\"\u003e\n    \u003ca href=\"\/cart\/add?id=47752408236286\" style=\"display:inline-block; background:rgb(103,173,69); color:#fff; font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.1em; padding:14px 36px; text-decoration:none;\"\u003eAdd to Cart — $47.99\u003c\/a\u003e\n    \u003cspan style=\"display:inline-block; margin-left:16px; color:#555; font-size:0.95em;\"\u003eSubscribe \u0026amp; Save: $40.79\/bag\u003c\/span\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"display:flex; flex-wrap:wrap; gap:16px; margin-bottom:36px;\"\u003e\n    \u003cspan style=\"background:#f4f4f4; padding:8px 16px; font-size:0.85em; color:#333;\"\u003e30-Day Satisfaction Guarantee\u003c\/span\u003e\n    \u003cspan style=\"background:#f4f4f4; padding:8px 16px; font-size:0.85em; color:#333;\"\u003eFree Shipping on Orders Over $99\u003c\/span\u003e\n    \u003cspan style=\"background:#f4f4f4; padding:8px 16px; font-size:0.85em; color:#333;\"\u003eNo Proprietary Blends\u003c\/span\u003e\n    \u003cspan style=\"background:#f4f4f4; padding:8px 16px; font-size:0.85em; color:#333;\"\u003e70\/15\/15 Ratio Disclosed\u003c\/span\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 2. THE MOMENT (Emotional Bridge) ========== --\u003e\n\n  \u003cdiv style=\"background:#faf8f5; border-left:4px solid #8B6914; padding:28px 28px; margin-bottom:36px; \"\u003e\n    \u003cp style=\"font-size:1.1em; color:#222; margin:0 0 16px; line-height:1.8;\"\u003e\n      You don't need to be convinced to drink coffee. That argument was settled years ago. The mug is already in your hand every morning. The ritual is non-negotiable.\n    \u003c\/p\u003e\n    \u003cp style=\"font-size:1.1em; color:#222; margin:0 0 16px; line-height:1.8;\"\u003e\n      So this isn't about adding something to your morning. It's about what your coffee could be doing for you \u003cem\u003ewhile you drink it.\u003c\/em\u003e Right now, your cup gives you caffeine and not much else. It wakes you up. It doesn't sharpen you. It doesn't support the part of your brain that's about to spend the next ten hours solving problems, making decisions, and doing work that actually matters.\n    \u003c\/p\u003e\n    \u003cp style=\"font-size:1.08em; color:#222; margin:0; font-weight:600; line-height:1.8;\"\u003e\n      Same mug. Same morning. Smarter coffee. That's what high-performers do — they don't add more. They upgrade what's already there.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 3. WHAT'S IN IT (Ingredient Spotlight) ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    What's Inside — And Exactly How Much\n  \u003c\/h2\u003e\n\n  \u003cp style=\"color:#333; margin-bottom:8px;\"\u003e\n    Most mushroom coffees won't tell you the ratio. We put it on the front of the bag: \u003cstrong\u003e70% Arabica. 15% Lion's Mane. 15% Chaga.\u003c\/strong\u003e That's not marketing — that's the formula. No fillers. No collagen. No fiber additives. No mycelium-on-grain.\n  \u003c\/p\u003e\n\n  \u003cp style=\"color:#555; font-size:0.92em; margin-bottom:24px;\"\u003e\n    Per serving: ~1,400 mg freeze-dried single-origin Arabica  |  ~300 mg organic lion's mane  |  ~300 mg organic chaga  |  ~600 mg total mushroom content\n  \u003c\/p\u003e\n\n  \u003c!-- Tier 1 — Coffee + Lion's Mane --\u003e\n  \u003cdiv style=\"margin-bottom:28px;\"\u003e\n    \u003ch3 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.15em; color:#8B6914; margin-bottom:10px;\"\u003e\n      The Foundation\n    \u003c\/h3\u003e\n\n    \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:20px; margin-bottom:12px;\"\u003e\n      \u003cp style=\"margin:0 0 6px; font-weight:700; color:#000;\"\u003eSingle-Origin Arabica Coffee — ~1,400 mg (70%) \u003cspan style=\"font-weight:400; color:rgb(103,173,69); font-size:0.85em; margin-left:8px;\"\u003eTier 1 Evidence\u003c\/span\u003e\u003c\/p\u003e\n      \u003cp style=\"margin:0; color:#444; font-size:0.95em;\"\u003e\n        Caffeine is the most studied performance compound in human history. Its effects on alertness and reduced sleepiness aren't debated — they're documented across hundreds of studies. This is freeze-dried, single-origin Arabica. It tastes like coffee because it \u003cem\u003eis\u003c\/em\u003e coffee. The mushrooms are here to support you, not announce themselves.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n\n    \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:20px; margin-bottom:12px;\"\u003e\n      \u003cp style=\"margin:0 0 6px; font-weight:700; color:#000;\"\u003eOrganic Lion's Mane — ~300 mg (15%) \u003cspan style=\"font-weight:400; color:rgb(103,173,69); font-size:0.85em; margin-left:8px;\"\u003eTier 1 Evidence\u003c\/span\u003e\u003c\/p\u003e\n      \u003cp style=\"margin:0 0 10px; color:#444; font-size:0.95em;\"\u003e\n        Your brain's favorite mushroom. Lion's mane (\u003cem\u003eHericium erinaceus\u003c\/em\u003e) is the most-studied functional mushroom for cognitive support. Small human trials suggest it may support focus and mental clarity when taken consistently as part of a daily routine.\n      \u003c\/p\u003e\n      \u003cp style=\"margin:0; color:#777; font-size:0.88em;\"\u003e\n        \u003cstrong\u003eTransparency note:\u003c\/strong\u003e Clinical studies on lion's mane typically use doses of 1,000–3,200 mg\/day. This product provides ~300 mg per serving. We disclose this so you can make an informed decision. Many customers choose to pair this coffee with our \u003ca href=\"https:\/\/pillylabs.com\/products\/mushroom-energy-cognition-drops\" style=\"color:rgb(103,173,69);\"\u003eCognition Drops\u003c\/a\u003e for additional lion's mane intake.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- Tier 3 — Chaga --\u003e\n  \u003cdiv style=\"margin-bottom:28px;\"\u003e\n    \u003ch3 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.15em; color:#8B6914; margin-bottom:10px;\"\u003e\n      The Traditional Anchor\n    \u003c\/h3\u003e\n\n    \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:20px; margin-bottom:12px;\"\u003e\n      \u003cp style=\"margin:0 0 6px; font-weight:700; color:#000;\"\u003eOrganic Chaga — ~300 mg (15%) \u003cspan style=\"font-weight:400; color:#666;\"\u003e(Inonotus obliquus, fruiting body)\u003c\/span\u003e\u003c\/p\u003e\n      \u003cp style=\"margin:0; color:#444; font-size:0.95em;\"\u003e\n        Chaga has been traditionally valued in Siberian and Northern European wellness practices for centuries. It's one of the most commonly included mushrooms in functional coffee blends — not because of any single clinical claim, but because of its deep roots in traditional mushroom wellness and its reputation as a cornerstone ingredient in mushroom routines.\n      \u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n  \u003c!-- What's NOT In It --\u003e\n  \u003cdiv style=\"background:#f9faf7; padding:20px; margin-bottom:36px;\"\u003e\n    \u003cp style=\"margin:0 0 8px; font-weight:700; color:#000; font-size:0.95em;\"\u003eWhat you won't find in this bag:\u003c\/p\u003e\n    \u003cdiv style=\"display:flex; flex-wrap:wrap; gap:10px;\"\u003e\n      \u003cspan style=\"background:#fff; padding:6px 14px; font-size:0.85em; color:#666; border:1px solid #ddd;\"\u003eNo collagen fillers\u003c\/span\u003e\n      \u003cspan style=\"background:#fff; padding:6px 14px; font-size:0.85em; color:#666; border:1px solid #ddd;\"\u003eNo fiber additives\u003c\/span\u003e\n      \u003cspan style=\"background:#fff; padding:6px 14px; font-size:0.85em; color:#666; border:1px solid #ddd;\"\u003eNo mycelium-on-grain\u003c\/span\u003e\n      \u003cspan style=\"background:#fff; padding:6px 14px; font-size:0.85em; color:#666; border:1px solid #ddd;\"\u003eNo proprietary blends\u003c\/span\u003e\n      \u003cspan style=\"background:#fff; padding:6px 14px; font-size:0.85em; color:#666; border:1px solid #ddd;\"\u003eNo artificial flavors\u003c\/span\u003e\n      \u003cspan style=\"background:#fff; padding:6px 14px; font-size:0.85em; color:#666; border:1px solid #ddd;\"\u003eNo sugar added\u003c\/span\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 4. WHAT TO EXPECT ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    What to Expect\n  \u003c\/h2\u003e\n\n  \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:24px; margin-bottom:36px;\"\u003e\n    \u003cp style=\"margin:0 0 14px; color:#333;\"\u003e\n      \u003cstrong\u003eCup 1:\u003c\/strong\u003e Let's start with what matters — it tastes like real coffee. Medium roast. Smooth. If you didn't know the mushrooms were in there, you wouldn't guess. The caffeine does what caffeine does: you're alert, you're on.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0 0 14px; color:#333;\"\u003e\n      \u003cstrong\u003eWeek 1:\u003c\/strong\u003e You're replacing your old coffee with this one. Same ritual, same mug, same morning. The only difference is what's working alongside the caffeine. Lion's mane is a long game — consistency is the entire point.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0 0 14px; color:#333;\"\u003e\n      \u003cstrong\u003eWeeks 2–4:\u003c\/strong\u003e Some customers describe their mornings as feeling \"cleaner\" — the alertness without the jittery edge. That's the lion's mane and the quality of the Arabica working together. Others notice it more subtly. Both experiences are normal.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0 0 14px; color:#333;\"\u003e\n      \u003cstrong\u003eMonth 2+:\u003c\/strong\u003e This is just your coffee now. You don't think about it anymore. It's not an experiment — it's what you drink. And that's the goal. The best supplement is the one that disappears into your routine.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0; color:#777; font-size:0.9em; font-style:italic;\"\u003e\n      Individual results vary. Caffeine effects are well-documented; mushroom ingredient effects are best experienced as part of a consistent daily routine.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 5. HOW TO USE (Ritual Integration) ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    How to Use\n  \u003c\/h2\u003e\n\n  \u003cdiv style=\"background:#faf8f5; padding:24px; margin-bottom:36px;\"\u003e\n    \u003cp style=\"margin:0 0 10px; color:#222; font-size:1.05em;\"\u003e\n      \u003cstrong\u003eAdd 1 teaspoon\u003c\/strong\u003e to 8–10 oz of hot water. Stir. That's it.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0 0 10px; color:#444;\"\u003e\n      Black, with milk, with oat milk, with cream — however you take your coffee, take it the same way. This is an upgrade, not a lifestyle change. The point is that nothing about your morning has to change except what's in the mug.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0 0 10px; color:#444;\"\u003e\n      \u003cstrong\u003eFor demanding days:\u003c\/strong\u003e Pair with \u003ca href=\"https:\/\/pillylabs.com\/products\/mushroom-energy-cognition-drops\" style=\"color:rgb(103,173,69); font-weight:600;\"\u003eMushroom Energy \u0026amp; Cognition Drops\u003c\/a\u003e for additional lion's mane, B12, and L-tyrosine support. The coffee is your everyday foundation. The drops are for the days that matter most.\n    \u003c\/p\u003e\n    \u003cp style=\"margin:0; color:#444;\"\u003e\n      \u003cstrong\u003eFormat:\u003c\/strong\u003e Instant (freeze-dried). No French press, no pour-over, no equipment. Just hot water and a spoon.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 6. WHO THIS IS FOR (Customer Mirror) ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    This Is for You If…\n  \u003c\/h2\u003e\n\n  \u003cdiv style=\"margin-bottom:36px;\"\u003e\n    \u003cdiv style=\"display:flex; align-items:flex-start; margin-bottom:14px;\"\u003e\n      \u003cspan style=\"color:#8B6914; font-size:1.3em; margin-right:12px; line-height:1.4;\"\u003e—\u003c\/span\u003e\n      \u003cp style=\"margin:0; color:#333;\"\u003eYou already drink coffee every single morning and you're not stopping. But you've wondered if that cup could be doing more for you than just delivering caffeine.\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex; align-items:flex-start; margin-bottom:14px;\"\u003e\n      \u003cspan style=\"color:#8B6914; font-size:1.3em; margin-right:12px; line-height:1.4;\"\u003e—\u003c\/span\u003e\n      \u003cp style=\"margin:0; color:#333;\"\u003eYou care about what you put in your body. You read labels. You want to know the ratio, the source, and the reason behind every ingredient. You're tired of brands that hide behind \"proprietary blends.\"\u003c\/p\u003e\n    \u003c\/div\u003e\n    \u003cdiv style=\"display:flex; align-items:flex-start; margin-bottom:14px;\"\u003e\n      \u003cspan style=\"color:#8B6914; font-size:1.3em; margin-right:12px; line-height:1.4;\"\u003e—\u003c\/span\u003e\n      \u003cp style=\"margin:0; color:#333;\"\u003eYou perform at a high level — at work, in your business, in your daily life — and you see your morning ritual as the foundation for how the rest of the day goes. You don't want jitters. You want clarity.\u003c\/p\u003e\n    \u003c\/div\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 7. SAFETY BLOCK (Required) ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    Supplement Facts \u0026amp; Safety\n  \u003c\/h2\u003e\n\n  \u003c!-- Supplement Facts Table --\u003e\n  \u003ctable style=\"width:100%; max-width:420px; border-collapse:collapse; margin-bottom:20px; font-size:0.92em; border:2px solid #000;\"\u003e\n    \u003cthead\u003e\n      \u003ctr\u003e\n        \u003ctd colspan=\"2\" style=\"padding:10px 12px; font-weight:700; font-size:1.3em; border-bottom:8px solid #000; font-family:'Archivo','Montserrat',Arial,sans-serif;\"\u003eSupplement Facts\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr\u003e\n        \u003ctd colspan=\"2\" style=\"padding:6px 12px; font-size:0.9em; border-bottom:1px solid #000;\"\u003eServing Size: 1 Teaspoon (~2g)  |  Servings Per Container: ~28\u003c\/td\u003e\n      \u003c\/tr\u003e\n      \u003ctr style=\"background:#f4f4f4;\"\u003e\n        \u003ctd style=\"padding:6px 12px; font-weight:700; border-bottom:2px solid #000;\"\u003eIngredient\u003c\/td\u003e\n        \u003ctd style=\"padding:6px 12px; font-weight:700; text-align:right; border-bottom:2px solid #000;\"\u003eAmount Per Serving\u003c\/td\u003e\n      \u003c\/tr\u003e\n    \u003c\/thead\u003e\n    \u003ctbody\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eFreeze-Dried Arabica Coffee (single-origin)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e~1,400 mg (70%)\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #ddd;\"\u003eOrganic Lion's Mane Powder (\u003cem\u003eHericium erinaceus\u003c\/em\u003e)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #ddd;\"\u003e~300 mg (15%)\u003c\/td\u003e\n\u003c\/tr\u003e\n      \u003ctr\u003e\n\u003ctd style=\"padding:6px 12px; border-bottom:1px solid #000;\"\u003eOrganic Chaga Powder (\u003cem\u003eInonotus obliquus\u003c\/em\u003e)\u003c\/td\u003e\n\u003ctd style=\"padding:6px 12px; text-align:right; border-bottom:1px solid #000;\"\u003e~300 mg (15%)\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003c\/tbody\u003e\n    \u003ctfoot\u003e\n      \u003ctr\u003e\u003ctd colspan=\"2\" style=\"padding:8px 12px; font-size:0.85em; color:#555;\"\u003e\n\u003cstrong\u003eTotal mushroom content per serving:\u003c\/strong\u003e ~600 mg. Caffeine content approximately equivalent to one standard cup of coffee. No other ingredients added.\u003c\/td\u003e\u003c\/tr\u003e\n    \u003c\/tfoot\u003e\n  \u003c\/table\u003e\n\n  \u003cdiv style=\"background:#fff8f0; border:1px solid #f0dcc0; padding:20px; margin-bottom:16px;\"\u003e\n    \u003cp style=\"margin:0 0 10px; font-weight:700; color:#333;\"\u003eImportant Safety Information\u003c\/p\u003e\n    \u003cul style=\"margin:0; padding-left:20px; color:#444; font-size:0.95em;\"\u003e\n      \u003cli style=\"margin-bottom:6px;\"\u003eContains caffeine. Not recommended for individuals sensitive to caffeine, children, or those who are pregnant or nursing without consulting a healthcare provider.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:6px;\"\u003eIf you take anticoagulant or blood-thinning medication, consult your healthcare provider before use — chaga may interact with these medications.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:6px;\"\u003eIf you take medication for blood sugar management, consult your healthcare provider before use.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:6px;\"\u003eChaga contains oxalates. Individuals with a history of kidney stones or oxalate-related conditions should consult a healthcare provider before use.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:0;\"\u003eManufactured in an FDA-registered, GMP-certified facility. Third-party tested for contaminants.\u003c\/li\u003e\n    \u003c\/ul\u003e\n  \u003c\/div\u003e\n\n  \u003cdiv style=\"background:#f4f4f4; padding:16px 20px; margin-bottom:36px;\"\u003e\n    \u003cp style=\"margin:0; font-size:0.88em; color:#666;\"\u003e\n      \u003cstrong\u003e*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.\u003c\/strong\u003e\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== 8. RESEARCH \u0026 REFERENCES ========== --\u003e\n\n  \u003ch2 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.6em; margin-bottom:16px; color:#000;\"\u003e\n    Research \u0026amp; References\n  \u003c\/h2\u003e\n\n  \u003cdiv style=\"background:#fff; border:1px solid #e0e0e0; padding:24px; margin-bottom:36px;\"\u003e\n    \u003cp style=\"margin:0 0 16px; color:#333; font-size:0.95em;\"\u003e\n      Pilly Labs ingredients have been studied in the following peer-reviewed research. These citations reference ingredient-level studies — not clinical trials on this finished coffee formula.\n    \u003c\/p\u003e\n\n    \u003cp style=\"margin:0 0 8px; font-weight:700; color:#000;\"\u003eCaffeine \u0026amp; Alertness\u003c\/p\u003e\n    \u003cul style=\"margin:0 0 16px; padding-left:20px; color:#444; font-size:0.9em;\"\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eMcLellan TM, et al. \"A review of caffeine's effects on cognitive, physical and occupational performance.\" \u003cem\u003eNeurosci Biobehav Rev.\u003c\/em\u003e 2016;71:294-312.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eEinother SJ, Giesbrecht T. \"Caffeine as an attention enhancer: reviewing existing assumptions.\" \u003cem\u003ePsychopharmacology.\u003c\/em\u003e 2013;225(2):251-274.\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cp style=\"margin:0 0 8px; font-weight:700; color:#000;\"\u003eLion's Mane \u0026amp; Cognitive Support\u003c\/p\u003e\n    \u003cul style=\"margin:0 0 16px; padding-left:20px; color:#444; font-size:0.9em;\"\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eMori K, et al. \"Improving effects of the mushroom Yamabushitake (Hericium erinaceus) on mild cognitive impairment.\" \u003cem\u003ePhytother Res.\u003c\/em\u003e 2009;23(3):367-372.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eSaitsu Y, et al. \"Improvement of cognitive functions by oral intake of Hericium erinaceus.\" \u003cem\u003eBiomed Res.\u003c\/em\u003e 2019;40(4):125-131.\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003e\u003cspan style=\"color:#888;\"\u003eNote: Clinical studies used 1,000–3,200 mg\/day. This product provides ~300 mg per serving. Evidence suggests cognitive support may be dose-dependent.\u003c\/span\u003e\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cp style=\"margin:0 0 8px; font-weight:700; color:#000;\"\u003eChaga \u0026amp; Traditional Use\u003c\/p\u003e\n    \u003cul style=\"margin:0 0 0; padding-left:20px; color:#444; font-size:0.9em;\"\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003eShashkina MY, et al. \"Chemical and medicobiological properties of chaga (review).\" \u003cem\u003ePharm Chem J.\u003c\/em\u003e 2006;40(10):560-568. \u003cspan style=\"color:#888;\"\u003e[Review of traditional use and chemical composition.]\u003c\/span\u003e\n\u003c\/li\u003e\n      \u003cli style=\"margin-bottom:4px;\"\u003e\u003cspan style=\"color:#888;\"\u003eHuman clinical data on chaga at dietary supplement doses is limited. Included in this formula for its deep traditional use in Siberian and Northern European wellness practices.\u003c\/span\u003e\u003c\/li\u003e\n    \u003c\/ul\u003e\n\n    \u003cp style=\"margin:16px 0 0; color:#888; font-size:0.85em; font-style:italic;\"\u003e\n      Citations provided for ingredient-level education. This finished product has not been independently evaluated in clinical trials. Individual results may vary.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== BOTTOM CTA ========== --\u003e\n\n  \u003cdiv style=\"text-align:center; padding:32px 0 16px; margin-bottom:24px;\"\u003e\n    \u003cp style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.3em; color:#000; margin-bottom:6px;\"\u003e\n      Same ritual. Smarter coffee.\n    \u003c\/p\u003e\n    \u003cp style=\"color:#555; font-size:1em; margin-bottom:20px;\"\u003e\n      70% Arabica. 15% Lion's Mane. 15% Chaga. Every ingredient disclosed. Nothing hidden.\n    \u003c\/p\u003e\n    \u003ca href=\"\/cart\/add?id=47752408236286\" style=\"display:inline-block; background:rgb(103,173,69); color:#fff; font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:1.1em; padding:14px 40px; text-decoration:none;\"\u003eAdd to Cart — $47.99\u003c\/a\u003e\n    \u003cp style=\"color:#555; font-size:0.95em; margin-top:12px;\"\u003eSubscribe \u0026amp; Save: \u003cstrong\u003e$40.79\/bag\u003c\/strong\u003e (15% off)  |  Free shipping over $99\u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c!-- ========== DSHEA DISCLAIMER (Required) ========== --\u003e\n\n  \u003cdiv style=\"border-top:1px solid #e0e0e0; padding-top:20px; margin-top:24px; margin-bottom:40px;\"\u003e\n    \u003cp style=\"margin:0; font-size:0.82em; color:#888; text-align:center;\"\u003e\n      *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Consult your healthcare provider before beginning any supplement regimen. Individual results may vary.\n    \u003c\/p\u003e\n  \u003c\/div\u003e\n\n\u003c\/div\u003e\n\u003c!-- ========== EXIT-INTENT POPUP (Email Capture — 15% Off) ========== --\u003e\n\u003c!--\n  IMPLEMENTATION NOTE: This is the HTML\/CSS\/JS structure for the exit-intent popup.\n  When Klaviyo is set up, replace the form placeholder with the Klaviyo embedded form.\n  The JavaScript handles: exit-intent detection, 30-day cookie (show once per visitor),\n  close button, and overlay click-to-close.\n--\u003e\n\n\u003cdiv id=\"pilly-exit-popup\" style=\"display:none; position:fixed; top:0; left:0; width:100%; height:100%; background:rgba(0,0,0,0.6); z-index:99999; justify-content:center; align-items:center; font-family:'Montserrat',Arial,sans-serif;\"\u003e\n  \u003cdiv style=\"position:relative; background:white; max-width:480px; width:90%; padding:40px 36px; text-align:center; animation:pillyPopIn 0.3s ease-out;\"\u003e\n\n    \u003c!-- Close Button --\u003e\n    \u003cbutton onclick=\"closePillyPopup()\" style=\"position:absolute; top:12px; right:16px; background:none; border:none; font-size:24px; color:#999; cursor:pointer; padding:4px 8px; line-height:1;\"\u003e×\u003c\/button\u003e\n\n    \u003c!-- Green accent bar --\u003e\n    \u003cdiv style=\"width:60px; height:4px; background:rgb(103,173,69); margin:0 auto 24px;\"\u003e\u003c\/div\u003e\n\n    \u003ch3 style=\"font-family:'Archivo','Montserrat',Arial,sans-serif; font-weight:600; font-size:24px; color:#0d0d0d; margin:0 0 8px;\"\u003eNot ready yet?\u003c\/h3\u003e\n    \u003cp style=\"font-size:22px; font-weight:600; color:rgb(103,173,69); margin:0 0 16px;\"\u003eTake 15% off your first order.\u003c\/p\u003e\n    \u003cp style=\"font-size:14px; color:#666; line-height:1.6; margin:0 0 24px;\"\u003eWe'll send your discount code plus a quick guide to choosing the right mushroom routine for your goals.\u003c\/p\u003e\n\n    \u003c!-- Klaviyo form placeholder --\u003e\n    \u003cdiv class=\"klaviyo-form-placeholder\" data-form=\"exit-intent-15off\"\u003e\n      \u003cinput type=\"email\" id=\"pilly-exit-email\" placeholder=\"Your email address\" style=\"display:block; width:100%; box-sizing:border-box; font-family:'Montserrat',Arial,sans-serif; font-size:15px; padding:14px 20px; border:2px solid #e0e0e0; margin-bottom:12px; outline:none; text-align:center; transition:border-color 0.2s;\" onfocus=\"this.style.borderColor='rgb(103,173,69)'\" onblur=\"this.style.borderColor='#e0e0e0'\"\u003e\n      \u003cbutton onclick=\"submitPillyPopup()\" style=\"display:block; width:100%; font-family:'Montserrat',Arial,sans-serif; font-weight:600; font-size:16px; color:white; background:rgb(103,173,69); border:none; padding:14px 24px; cursor:pointer; transition:opacity 0.2s;\" onmouseover=\"this.style.opacity='0.9'\" onmouseout=\"this.style.opacity='1'\"\u003eSend My 15% Off Code\u003c\/button\u003e\n    \u003c\/div\u003e\n\n    \u003cp style=\"font-size:12px; color:#aaa; margin:16px 0 0;\"\u003eNo spam, ever. Unsubscribe anytime.\u003c\/p\u003e\n  \u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003cstyle\u003e\n  @keyframes pillyPopIn {\n    from { opacity: 0; transform: scale(0.9) translateY(20px); }\n    to { opacity: 1; transform: scale(1) translateY(0); }\n  }\n\u003c\/style\u003e\n\n\u003cscript\u003e\n(function() {\n  var COOKIE_NAME = 'pilly_exit_shown';\n  var COOKIE_DAYS = 30;\n\n  function getCookie(name) {\n    var match = document.cookie.match(new RegExp('(^| )' + name + '=([^;]+)'));\n    return match ? match[2] : null;\n  }\n\n  function setCookie(name, value, days) {\n    var d = new Date();\n    d.setTime(d.getTime() + (days * 24 * 60 * 60 * 1000));\n    document.cookie = name + '=' + value + ';expires=' + d.toUTCString() + ';path=\/';\n  }\n\n  function showPopup() {\n    var popup = document.getElementById('pilly-exit-popup');\n    if (popup) {\n      popup.style.display = 'flex';\n      setCookie(COOKIE_NAME, '1', COOKIE_DAYS);\n    }\n  }\n\n  if (!getCookie(COOKIE_NAME)) {\n    document.addEventListener('mouseleave', function(e) {\n      if (e.clientY \u003c 5) {\n        showPopup();\n        document.removeEventListener('mouseleave', arguments.callee);\n      }\n    });\n  }\n\n  window.closePillyPopup = function() {\n    document.getElementById('pilly-exit-popup').style.display = 'none';\n  };\n\n  document.getElementById('pilly-exit-popup').addEventListener('click', function(e) {\n    if (e.target === this) closePillyPopup();\n  });\n\n  window.submitPillyPopup = function() {\n    var email = document.getElementById('pilly-exit-email').value;\n    if (email \u0026\u0026 email.indexOf('@') \u003e -1) {\n      var form = document.querySelector('.klaviyo-form-placeholder[data-form=\"exit-intent-15off\"]');\n      form.innerHTML = '\u003cp style=\"font-size:18px; font-weight:600; color:rgb(103,173,69); margin:20px 0;\"\u003eCheck your inbox!\u003c\/p\u003e\u003cp style=\"font-size:14px; color:#666;\"\u003eYour 15% off code is on its way. Use code \u003cstrong\u003eWELCOME20\u003c\/strong\u003e at checkout.\u003c\/p\u003e';\n    }\n  };\n})();\n\u003c\/script\u003e\n\n\u003c!-- END Pilly Labs Premium Mushroom Coffee PDP --\u003e","brand":"Pilly Labs","offers":[{"title":"1 Bag","offer_id":47752408236286,"sku":"RST0MUIN-1","price":47.99,"currency_code":"USD","in_stock":true},{"title":"3 Bags","offer_id":47752408269054,"sku":"RST0MUIN-2","price":125.97,"currency_code":"USD","in_stock":true},{"title":"6 Bags","offer_id":47752408301822,"sku":"RST0MUIN-3","price":239.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/3930\/8542\/files\/1769552327618-generated-label-image-1.jpg?v=1769701748"}],"url":"https:\/\/pillylabs.com\/collections\/starter-protocol.oembed","provider":"Pilly Labs LLC","version":"1.0","type":"link"}