Cookie Policy
Cookie Policy
Last updated: June 12, 2026
This Cookie Policy explains how Pilly Labs LLC ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website at pillylabs.com. This policy should be read alongside our Privacy Policy.
What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, provide a better user experience, and give site owners useful information. Cookies may be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period or until you delete them).
How We Use Cookies
We use the following categories of cookies on our website:
1. Strictly Necessary Cookies
These cookies are essential for our website to function. They enable core features such as shopping cart functionality, account authentication, and checkout processing. You cannot opt out of these cookies as the website cannot operate without them.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _shopify_s | Shopify | Session management, analytics | 30 minutes |
| _shopify_y | Shopify | Persistent analytics | 1 year |
| cart | Shopify | Shopping cart contents | 14 days |
| cart_sig, cart_ts | Shopify | Checkout information | 14 days |
| secure_customer_sig | Shopify | Customer login authentication | 20 years |
2. Analytics & Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve our website and your experience.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _ga_* | Google Analytics (GA4) | Distinguish unique visitors, track page views and interactions | 2 years |
| _gid | Google Analytics | Distinguish unique visitors (24-hour) | 24 hours |
| _hjSessionUser_* | Hotjar | First-party cookie for user session tracking | 1 year |
| _hjSession_* | Hotjar | Session data for heatmaps and recordings | 30 minutes |
3. Advertising & Targeting Cookies
These cookies are used to deliver advertisements relevant to your interests. They also limit the number of times you see an ad and help measure the effectiveness of advertising campaigns.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Track visits across websites for ad targeting | 3 months |
| _fbc | Meta (Facebook) | Store click identifier from ad clicks | 3 months |
| _ttp | TikTok | Track ad performance and conversions | 13 months |
| _uetsid, _uetvid | Microsoft (Bing) | Track ad conversions from Bing Ads | Session / 13 months |
| _gcl_au | Google Ads | Store conversion data from Google ad clicks | 3 months |
4. Functional Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences and providing customer support features.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __kla_id | Klaviyo | Identify returning visitors for email marketing | 2 years |
| localization | Shopify | Store your country/language preferences | 1 year |
Your Cookie Choices
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time.
You can also control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
- Delete all cookies when you close your browser
Please note that blocking all cookies may affect the functionality of our website. Essential cookies cannot be disabled as they are necessary for the site to function.
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature. We honor the Global Privacy Control (GPC) signal. For more information about opting out of data sharing for advertising purposes, visit our Your Privacy Choices page.
Other Tracking Technologies
In addition to cookies, we may use similar technologies such as:
- Pixel tags / web beacons — Small transparent images embedded in emails and web pages to track opens and conversions (used by Meta Pixel, TikTok Pixel, and Klaviyo)
- Local storage — Data stored in your browser to remember preferences and cart contents
- Server-side tracking — Some conversion data may be sent server-to-server (e.g., Meta Conversions API) which does not use browser cookies
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data practices. We will post the updated policy on this page with a revised "Last updated" date.
Contact Us
If you have questions about our use of cookies, please contact us:
Pilly Labs LLC
1800 Ridge Rd 204 1, PMB 1126
Homewood, IL 60430, United States
Email: info@pillylabs.com
Phone: (708) 697-9131